A logo is one of the most essential component of brand identification. It is a visual representation of a company as it brings the brand to the mind of its viewers. A logo is so identifiable that no matter how controversial or out of touch it may be, people will recognise it. Opting for a new business logo design to match the trends certainly entitles your business to a number of benefits. It would make your brand more up to date and in step with modern day looks. Trends also reflect what is most appealing to people and re-branding your business accordingly would most likely create an impact. Some of the most famous and effective logo design trends of the year are: 1) Flat Design Flat designs encompass gradients, shadows and 3D effects to look more real on modern day interfaces. With most of the famous logo designs like Google and Apple flattening out, others are expected to follow. Image Credits: Google and Entrepreneur 2) Minimalism When old logos have been flattened and smoothed by flat designs, minimalism plays its part to trim it down. Oculus and Peace Corps, decision to go for a new business logo design recently has been inspired by minimalism. As a result, the new face is much more flat and pleasant. Image Credits: underconsideration and reddit Image Credits: underconsideration and broadbandchoices 4) The Handmade look These are exactly opposite to the flat and minimal designs but these are definitely in with people. These designs take advantage of other elements like watercolors and hand lettering to transform into beautiful pieces of art. They are pretty much the same as vintage and retro graphic designs. Image Credits: undullify
This is not a long list of trends to look for when going for a new business logo design. It may seem that most brands are going in two opposite directions. One direction is flat and smooth designs and other is more artistic and handmade designs.
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AuthorMathew Andrew loves to discuss and create logos for a living. Mathew has worked for several companies over the past 10 years and is keen to do more research for the work. ArchivesCategories |