How to Stop a Business from Buying a Company Logo that Imitates Your Business Logo Design12/20/2016 Image Credits: https://jgordonduncan.files.wordpress.com They say that if someone starts imitating you it means you are on the road to success. But should that always be encouraged especially when a rival is trying to copy you? I thought so too. Whether your business is big or small your information along with your logo is readily available to everyone. In this digital age you cannot control who accesses your business’s information. There have been times when competitors or other business’s buy a company logo that not only duplicates another business’s logo or slogan but also their products and services in an attempt to capture their market share. Image Credits: Giphy Here are some steps one can undertake to stop other businesses from impersonating their business Trademark your logo as soon as possible Image Credits: Giphy Usually businesses get laid back when it comes to applying to trademarking for their logo design. They realize only when someone imitates their design. Hence, it should be a priority to apply for trademarking as soon as one is in the initial stages of setting up his business. Reach Out Image Credits: Giphy Sometimes people do not research properly when buying a company logo and may unintentionally imitate your logo design. In such cases what you should do is reach out to that business owner via email or phone. Discuss your concerns and let that business owner know how this will affect his and your business negatively and create confusion in the minds of consumers. Take legal Action Image Credits: Giphy
After reaching out to the business owner whose business logo imitates yours, the person doesn’t agree to change his design and does not even agree to talk to you then you will be left with no choice, but to take legal action against him. It is totally fair to take legal action, especially when a person has deliberately made sure that he is buying a company logo with the intention of copying your design.
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There are three things that any freelance designer has to struggle with: 1) Ideas 2) Monotonous ideas 3) Ideas that are flushed-off right after their discovery. How to keep the creative ideas flowing down your brain when all you really do at home is sit in your PJs and sweat over failed customer pitch? Working as a freelancer isn’t an easy task. And it gets 100 times worst when you try to pitch for a freelance logo design. But all is fine that ends fine. Working on a single project for a week can bag you enough money to go about a month. This is way better than working eight hours straight through the office and getting a fixed amount of money that is way less than what you can earn as a freelancer. And cherry on top? You get to do all this while cuddling in your cozy bed, gulping down your favorite chocolate and wearing a hideous but your much-favorite tee. While this is a cool-edge over boring office-work routine, freelancers carry a heavy responsibility on their shoulders.
A freelancer is a brand. When you are working as a freelancer, you are not just a person, you are a brand, a company and a corporate identity. You are one-person army that has to constantly keep up-grading the game to win clients and market. It’s just you-AND YOU- who can make things work or fail. This crippling fear can be paralyzing for many freelancers. However, this is your ultimate key for succeeding in an extremely saturated freelance logo design market. Unless, you don’t fear failures, you can’t keep your locks checked. Successful freelancers use their fear as a positive energy to channel their best work. First, get acquainted with the idea that fear is normal. Every freelancer has hidden fears and doubts. But only successful one knows how to exploit those and turn them into strength. Here’s an inspiring quote for all individuals gearing up for freelance logo design career: “Fear doesn't shut you down; it wakes you up” ― Veronica Roth A logo is one of the most essential component of brand identification. It is a visual representation of a company as it brings the brand to the mind of its viewers. A logo is so identifiable that no matter how controversial or out of touch it may be, people will recognise it. Opting for a new business logo design to match the trends certainly entitles your business to a number of benefits. It would make your brand more up to date and in step with modern day looks. Trends also reflect what is most appealing to people and re-branding your business accordingly would most likely create an impact. Some of the most famous and effective logo design trends of the year are: 1) Flat Design Flat designs encompass gradients, shadows and 3D effects to look more real on modern day interfaces. With most of the famous logo designs like Google and Apple flattening out, others are expected to follow. Image Credits: Google and Entrepreneur 2) Minimalism When old logos have been flattened and smoothed by flat designs, minimalism plays its part to trim it down. Oculus and Peace Corps, decision to go for a new business logo design recently has been inspired by minimalism. As a result, the new face is much more flat and pleasant. Image Credits: underconsideration and reddit Image Credits: underconsideration and broadbandchoices 4) The Handmade look These are exactly opposite to the flat and minimal designs but these are definitely in with people. These designs take advantage of other elements like watercolors and hand lettering to transform into beautiful pieces of art. They are pretty much the same as vintage and retro graphic designs. Image Credits: undullify
This is not a long list of trends to look for when going for a new business logo design. It may seem that most brands are going in two opposite directions. One direction is flat and smooth designs and other is more artistic and handmade designs. |
AuthorMathew Andrew loves to discuss and create logos for a living. Mathew has worked for several companies over the past 10 years and is keen to do more research for the work. ArchivesCategories |